Market + go-to-market
We sell to OEMs, not individual dealers.
Why customers adopt: No rip-and-replace. Airfra sits above CRM/DMS/CxMS and makes current systems more valuable.
Target buyers
The buyer is the central organisation that needs visibility and control.
- Automotive OEMs
- National sales companies
- Importers
- Large dealer groups
- Aftersales networks
- Customer experience organisations
- CRM/DMS/CxMS ecosystem owners
Dealer users are inside the deployment.
Target examples
- Maruti Suzuki-type networks
- Mercedes-Benz-type networks
- Volkswagen-type networks
Go-to-market
- Land Paid OEM PoC / first workflow.
- Prove Show KPIs: response, resolution, escalation, dealer accountability, revenue recovery.
- Expand Add more regions, dealers, channels and use cases.
- Standardise Convert deployment into reusable automotive Customer Intelligence package.
- Repeat Sell to additional OEMs / importer networks / dealer groups.