The truth is still fragmented.
-
Communication
- Calls
- Voice bot
- Dealer notes
- Feedback
-
Systems of record
- CRM
- DMS
- CxMS
- BI
-
People
- Dealer agent
- Salesperson
- Service advisor
- Regional manager
- OEM CX team
-
Outcomes
- Lost lead
- Unresolved complaint
- Churn risk
- Service recovery
- Upsell
But no system connects
- Conversation
- Meaning
- Owner
- Action
- Escalation
- Revenue impact